For most MSPs and vCISOs, offering penetration testing can feel like a huge headache. It often involves long delays, confusing reports, and high prices that kill your profit margins. That old way of doing things just doesn't work when you need to be fast, profitable, and keep your clients happy.
Offer Better Pentesting for Your MSP Clients
If you’re an MSP, vCISO, or GRC professional, you know your clients need solid security testing. The problem is that the traditional way of buying pentests is broken for resellers like you.
You often have to deal with providers who might try to sell services directly to your clients. They can take weeks to start a test and then give you a report filled with technical jargon. Trying to build a scalable and profitable security service that way is nearly impossible.
But there’s a much better way.
A channel-only partnership model changes everything. Imagine having a dedicated team of certified pentesters ready to work as part of your brand. This model lets you offer high-quality, manual pentesting without the huge cost and effort of building your own team. Our entire approach is built on one simple promise: we never compete with our partners. Your client relationships are your own, and we're here to support you.
Why Old Pentesting Models Fail MSP Resellers
The old way of buying penetration tests was never designed for resellers. It's full of problems that can slow your growth and even damage your client relationships.
- High Pricing: Big security firms have a lot of overhead costs. Those costs get passed on to you, making it hard to add a good margin.
- Long Timelines: Waiting weeks or months for a test is a great way to miss a client’s compliance deadline.
- Direct Competition: Many pentesting companies also sell other security services. They might help you one day and try to take your client the next.
- Weak Methods: Too many providers use cheap automated scanners. These tools often miss critical vulnerabilities and give clients a false sense of security.
The modern MSSP can’t afford to ignore penetration testing. It’s a core service for fighting today's complex cyber threats. Instead of building expensive in-house teams, smart MSSPs partner up to deliver everything from 24/7 monitoring to compliance support at predictable costs. Learn more about the role of pentesting in the MSSP market.
The Advantage of a Channel-Only Pentest Partner
A true channel-only partnership makes those problems go away. Instead of just a vendor, you get a resource that is invested in your success. Our model is designed to help you meet your clients’ compliance goals for frameworks like SOC 2, HIPAA, PCI DSS, and ISO 27001.
We provide affordable, fast, and thorough manual pentesting. Our team holds top certifications like OSCP, CEH, and CREST. This lets you add a critical security service, build client trust, and open new revenue streams without the usual headaches. It's a clear choice when you compare the old way to a modern channel partnership.
Traditional vs Channel-Only Pentesting For MSPs
The choice is clear. A partnership helps you provide the in-depth risk assessment services your clients need. You get to deliver a professional report under your own brand, securing your spot as their trusted security advisor.
Understanding Different Types of Penetration Tests
Penetration testing is not a one-size-fits-all service. Think of it like a doctor’s checkup; you have different specialists for different problems. As an MSP or vCISO, knowing which test to recommend helps you solve your client's specific security worries and meet their compliance goals. Each type of penetration testing focuses on a different part of their digital world, letting you offer the right solution for the right problem.
This targeted approach is what makes you a true security advisor. A client with an e-commerce site has different risks than a healthcare provider protecting patient data. Matching the test to the risk is how you show your value and build trust.
External Network Penetration Testing Services
This is like checking a building from the outside. An external penetration test looks at everything a hacker could see from the internet. Our certified pentesters act like real attackers, looking for open ports, weak passwords, and misconfigured servers that could let someone get in.
The goal is to find and fix these entry points before a real attacker does. This is a basic risk assessment for any business and a common requirement for compliance frameworks like SOC 2 and PCI DSS. It answers one simple question: "Can a stranger on the internet break into our network?"
Internal Network Penetration Testing Explained
What happens if an attacker is already inside? That’s what an internal pentest finds out. This test shows what a malicious insider or an external attacker could do once they get past the first line of defense. It’s critical for protecting your client’s most sensitive internal data.
Our team looks for vulnerabilities that would let an attacker move through the network, steal files, or take over systems. This is essential for defending against insider threats and is a key part of strong security programs, especially for rules like HIPAA. For a deeper look, check out our guide on the different types of penetration testing.
Web and Mobile Application Pentesting
For many businesses, their website or mobile app is their main storefront. A web application penetration test looks for deep flaws in the code that attackers can exploit. We're talking about things like SQL injection or cross-site scripting that can lead to a major data breach.
The same goes for mobile apps on iOS and Android. Many businesses now store sensitive customer data in their apps, making them a target for hackers. Our manual pentesting goes much deeper than automated scanners, finding business logic flaws and other issues that could put your client and their customers at risk.
This diagram shows the big difference between the old "factory" model of buying pentests and the modern partner approach.
As you can see, a true partner model is built for the speed and flexibility that resellers need today.
By understanding these different test types, you can offer tailored security solutions. This makes you a strategic advisor, not just another vendor, helping your clients build a stronger, more compliant security posture.
Offering the right test for the right situation shows you understand their business and how to protect it. That’s how you turn a one-time project into a long-term partnership. With our fast and affordable services, you can deliver this expertise without the long waits or high costs.
How White Label Pentesting Helps You Grow
For any MSP, MSSP, or vCISO, adding a new service is a big deal. You have to hire expensive specialists, create new processes, and spend money before you see any return. White label pentesting changes that, letting you add a high-demand security service and sell it as your own from day one.
Think of it like this: you want to offer your clients the best pizza, but you don't have time to build a kitchen and hire a chef. Instead, you find the best pizzeria, put their pizza in your branded boxes, and deliver it as your own. That's what white label pentesting does for your security services.
This model gives you a team of certified pentesters ready to work for your clients. We do the technical work behind the scenes while you stay in control of the client relationship. The final report has your logo and your branding, front and center.
Instantly Expand Your MSP Service Catalog
The biggest benefit is adding a sophisticated security service overnight. You can skip the long process of hiring security engineers or buying expensive testing tools. Right away, you can sell penetration testing services that meet SOC 2, HIPAA, PCI DSS, and other key compliance frameworks.
This immediately makes your business more valuable to clients and prospects. You’re no longer just the IT provider; you’re their strategic security partner.
Build Your Brand and Increase Profitability
Selling services under your own brand is very powerful. It reinforces your company's image as a security authority and builds deeper client loyalty. Every successful penetration test strengthens your reputation, not some other vendor’s.
This model is also designed to be profitable for you, the reseller. Our pricing is affordable and built for the channel, so you can add a healthy margin to every project. This opens up a new, high-margin revenue stream without adding to your operational costs.
By partnering with a white-label provider, you leverage our expertise to build your own brand equity. You get to deliver world-class security assessments, all while presenting a unified, expert front to your clients.
The market already supports this approach. About 51% of businesses use third-party teams for their penetration testing, showing a clear preference for specialized expertise. You can find more insights in these emerging penetration testing statistics.
Gain a Competitive Edge in Your Market
A white label pentesting partnership lets you compete with larger security firms without their big budgets. You get immediate access to a team with top certifications like OSCP, CEH, and CREST, giving you the same credibility and expertise.
This means you can confidently respond to RFPs and win deals that require specialized security testing. You can assure clients that all testing is manual pentesting, done by human experts who find the complex flaws that automated scanners miss.
White labeling is more than just outsourcing. It’s a smart way to scale your business, strengthen your brand, and deliver more value to your clients in a faster, more affordable way. It’s the smart growth path for any MSP, MSSP, or vCISO.
Help Your Clients Meet Compliance Mandates
For your clients in finance, healthcare, or e-commerce, compliance is a must. Rules like SOC 2, HIPAA, PCI DSS, and ISO 27001 are not suggestions. They are strict requirements with serious penalties for ignoring them.
At their core, these frameworks are about protecting sensitive data. A big part of that is proving that security controls actually work. This is where penetration testing becomes essential.
Why Auditors Require Penetration Testing
Auditors need proof. Your client can't just say their firewall is configured correctly or their web app is secure. They have to prove it.
A penetration test provides that proof. It's real evidence that shows their defenses have been tested against a simulated attack. The final report is the official record of what was tested, what was found, and what was fixed. This is the exact documentation auditors for SOC 2 and PCI DSS need to see.
Without it, your client could fail an audit. That can lead to big fines, lost contracts, and a damaged reputation. By offering fast, affordable pentesting, you become the partner who helps them succeed.
Turn Compliance into a Business Advantage
Most of your clients see compliance as a costly headache. As their MSP or vCISO, you can change that. By providing clear pentesting services, you turn a painful requirement into a solution that makes their whole business safer.
This isn't just about passing an audit. It helps your clients genuinely reduce their risk of a data breach. You’re not just helping them check a box; you’re making their company harder to hack. That’s a powerful value that builds serious trust.
For businesses in regulated sectors, a risk assessment without a pentest is incomplete. Penetration testing provides the critical validation that separates a paper-based security program from a truly resilient one.
In finance and healthcare, for example, pentest adoption rates are already over 70%. The value is undeniable.
A Look at Key Compliance Frameworks
Different rules have different needs. Knowing the basics helps you guide your clients to the right kind of test.
- SOC 2: This is about earning customer trust by proving you handle their data securely. The security principle in a SOC 2 audit often requires regular pentesting. You can learn more about What is SOC 2 Compliance.
- HIPAA: In healthcare, protecting patient data is critical. The HIPAA Security Rule requires risk analysis, and pentesting is how you validate that analysis.
- PCI DSS: If you handle credit card data, you must follow PCI DSS. Requirement 11.3 specifically calls for internal and external pentesting at least once a year.
- ISO 27001: This international standard requires organizations to constantly test their security controls. Manual pentesting is the best way to do this correctly.
For a deeper dive into how pentesting satisfies auditors, check out our guide on SOC 2 penetration testing.
When you become the go-to resource for compliance-driven security, you solve one of your clients' biggest problems. You help them avoid fines, build a stronger defense, and solidify your role as a partner they can't live without.
Choose the Right White Label Pentesting Partner
Picking a white label pentesting partner is a big decision for your business. The right partner makes you look like a hero, but the wrong one can hurt your reputation.
Most pentesting firms aren't built for a reseller like you. They can be slow, expensive, and provide confusing reports. Your goal is to find a partner who helps you be more profitable, keeps your clients happy, and feels like part of your team. You need to focus on three things: affordability, speed, and quality.
Focus on Affordability, Speed, and Certifications
Your profit margins are everything. A partner with high prices makes it hard to be profitable. A true channel partner understands this and offers affordable, reseller-friendly pricing. This leaves you plenty of room to build a profitable service.
Speed is just as important. In the world of compliance, deadlines matter. A client facing a SOC 2 or PCI DSS audit can't wait months for a penetration test report. You need a partner who can deliver a high-quality report in days, not months.
Automated scanners are fast but they only find surface-level issues. They often miss the most dangerous vulnerabilities. That's why you must insist on manual pentesting performed by certified experts.
How do you check for expertise? Look for key industry certifications. These are proof that the pentesters have gone through tough, hands-on training.
- OSCP (Offensive Security Certified Professional): This is the gold standard, proving real-world hacking skills.
- CEH (Certified Ethical Hacker): This shows a broad knowledge of hacking tools and techniques.
- CREST: This certification demonstrates a high level of competence and professionalism in pentesting.
When a partner’s team holds these certifications, you know you’re delivering a top-tier service.
A partnership should be simple: the partner does the expert technical work behind the scenes, and you manage the client relationship under your brand. If a potential partner makes this complicated or seems hesitant to commit to a channel-only model, it's a major red flag.
Ensure a True Channel-Only Commitment
This last point is crucial. You are looking for a partner, not a competitor. Some providers will work with you on one deal, then try to sell directly to your client on the next. This is a huge conflict of interest.
You have to ask the direct question: "Do you ever sell services directly to end-users?" The only acceptable answer is "no." A real partner is 100% channel-only. Their business is designed to support you—the MSP, MSSP, or vCISO. They succeed only when you succeed. You can learn more about what to look for when finding the right pentest partner to protect your clients and your brand.
By focusing on affordability, speed, manual testing quality, and a channel-only promise, you can pick a partner that will help you grow.
A Partnership Model for Your Pentesting Needs
You've seen how broken the old way of buying pentests is. Now, let's talk about the solution—a real partnership built to help you, the reseller, win. We built our entire business to fix the problems MSPs and vCISOs face. That means we work for you, never around you.
Our promise is simple. We deliver affordable, high-quality, manual pentesting with fast turnarounds. Your clients get the expert security testing they need for compliance, and you get a profitable service that makes your brand look great. This is about getting a dedicated partner who is invested in your growth.
Simple Onboarding and Sales Support
We know you don't have time for a complicated onboarding process. Our goal is to get you selling penetration testing services quickly. The process is straightforward and easy.
Once you’re a partner, you get a dedicated team that feels like part of your own. We give you everything you need, from scoping documents to sales support, so you can answer client questions with confidence. You don’t have to be the pentesting expert—that’s our job.
Your Brand on Our Expert Reports
Our service is 100% white label pentesting. Every report we create is designed to carry your logo and branding. Your client sees a clean, easy-to-read document that explains vulnerabilities and provides clear steps to fix them.
This keeps you in control of the client relationship and reinforces your role as their security advisor. The report you deliver shows your expertise, backed by our team of certified pentesters. Our crew holds top-tier certifications you can trust, including:
- OSCP (Offensive Security Certified Professional)
- CEH (Certified Ethical Hacker)
- CREST Certified Pentesters
Think of us as your in-house security team, working completely behind the scenes. We do the heavy lifting so you can focus on delivering strategic value and building client trust, all under your own banner.
This model avoids the conflict of interest common in the industry. We are a channel-only provider, meaning we never sell directly to end-users. We are dedicated to the success of our MSP and vCISO partners. When you grow, we grow.
This approach turns a complex security task into a smooth, profitable service for your business. You get the expertise, speed, and affordability to handle any risk assessment or compliance demand for frameworks like SOC 2, HIPAA, or PCI DSS.
Ready to see how a real partnership can improve your security offerings? Contact us today to learn more.
Your Pentesting Reseller Questions, Answered
How does your white-label pricing work for partners?
It's simple: we're built for the channel. We give our partners a major discount off the retail price right from the start. This gives you plenty of room to add a healthy margin and create custom-quoted packages for your clients while still being competitive.
What’s the typical turnaround time for a pentest?
Most pentesting firms will make you wait weeks, sometimes even months. Not us. We pride ourselves on speed. The most common penetration tests—from kickoff to final report in your hands—are done within just 7-10 business days. This helps you keep projects moving and hit those tight compliance deadlines for your clients.
Our promise is simple: we deliver expert, manual pentesting performed by certified pros. Your success is our success, which is why our entire company is designed to support our MSP and vCISO partners.
Can I put my own brand on the reports?
Of course. Our entire service is 100% white-labeled. The final penetration testing report is delivered with your company’s logo and branding. You can hand it to your client as your own work, cementing your role as their go-to security advisor.
Do you ever sell directly to end-users?
Never. We are a 100% channel-only company. Our business lives and dies by our partnerships with MSPs, vCISOs, and GRC firms. We will never go behind your back and compete for your clients. That’s a promise.
Ready to add pentesting to your security stack with a partner who actually has your back? MSP Pentesting delivers the affordable, fast, and expert white-label services you need to grow. Contact us today to learn more.
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