What is pentesting for the channel? Think of it as a team-up. A specialized cybersecurity company provides white label penetration testing services, but only sells them through partners like you—the MSP, vCISO, or GRC company.
This lets you offer expert, manual pentesting to your clients for their compliance needs, like SOC 2 or PCI DSS. The best part? You never have to worry about that provider stealing your clients. They are a channel-only partner, meaning they don’t sell directly to businesses.
Why You Need a Channel-Only Pentest Partner
If you're an MSP or VAR, you’ve seen it firsthand. The demand for penetration testing is growing fast. Your clients need these security checks to meet compliance rules like HIPAA, ISO 27001, or SOC 2. The problem is, many pentesting firms create more problems than they solve.
The managed service industry often deals with pentesting providers that have inflated prices and very long lead times. You might wait weeks or even months for a test to begin, only to receive a generic, automated report that doesn't offer much real-world value.
Even worse, many of these firms sell directly to your clients. This creates a huge conflict. The moment they finish a project for you, they become your direct competitor, trying to sell other services to the client you brought them. This broken model forces you to either spend a lot of money building your own team or risk losing clients to vendors.
This is where pentesting for the channel changes everything. A channel-only partner makes one simple promise: we will never compete with you. Our entire business is designed to help you succeed as a reseller. We provide the technical experts, and you maintain complete control over the client relationship.
This partnership fixes the biggest frustrations in the industry. You get affordable reseller pricing that allows you to make a healthy profit. We deliver comprehensive, manual pentesting reports quickly, often within a week. Our team includes certified professionals with trusted credentials like OSCP, CEH, and CREST. A true channel partner feels like part of your own team.
The demand for these services is huge and growing. The global market for penetration testing is expected to grow significantly, driven by regulations and cyber threats. This is a massive opportunity for partners who can offer a reliable risk assessment solution. Solid Partner Relationship Management strategies are key to making these relationships successful long-term.
Partnering with a channel-only pentesting team lets you focus on what you do best. You can confidently handle any compliance or security request without the risk of competition. It’s a smarter way to build your cybersecurity offerings.
How to Build Your White-Label Pentesting Services
So, you're ready to add pentesting to your offerings. What services should you include? It’s not just about listing different tests. It’s about matching the right kind of penetration testing to your clients' real problems, especially for compliance.
Think of it this way: a doctor doesn't just offer "medicine." They have specialties. Similarly, penetration testing isn't a single service. You need a menu that directly addresses the specific risks and compliance issues your clients face with frameworks like SOC 2, HIPAA, and PCI DSS.
Start with the essential services that solve the most common client needs. This makes it easier for you to sell and for your clients to understand. For any reseller, a solid starting point includes a few core types of tests.
Here are the must-haves for your white label pentesting menu. External Network Pentesting gives you a hacker's-eye view of your client's systems. Our OSCP and CEH certified testers check their internet-facing systems for weaknesses an attacker could use.
Internal Network Pentesting simulates what happens if an attacker is already inside. We look for vulnerabilities from within the network, showing how a compromised account could lead to a major breach. This is crucial for ISO 27001 and a thorough risk assessment.
Web Application Pentesting is a must if your client has a custom app or platform. We perform deep manual pentesting to find flaws in the code that automated tools always miss. These three services cover most of the compliance-driven requests you'll receive.
Your clients buy penetration tests to pass an audit or satisfy a customer. This is your advantage. You aren't just selling a technical service; you're selling a compliance solution.
Frame your offerings around their specific needs. A client needing PCI DSS compliance needs external and web application pentesting. A healthcare provider needing HIPAA compliance needs an internal pentest to protect patient data. A tech company getting a SOC 2 report will likely need all three.
By connecting your services to compliance goals, you become a strategic partner. Our process is designed to be affordable and fast, so you can deliver these solutions without long delays. If you want to learn more, our guide on white label penetration testing explains how to structure and sell these services.
Setting Smart Prices for Your Pentesting Services
Pricing your new white-label pentesting services can be tricky. Price too high, and clients might walk away. Price too low, and you leave money on the table. The goal is to find a balance where you offer great value and build a profitable business.
The good news is, you don’t have to guess. With a few proven pricing models, you can create a structure that works for you and your clients. This is about confidently selling the value of a real, manual pentesting engagement.
For an MSP or a vCISO, simplicity is key. You need pricing models that are easy to explain and sell. Complicated models just create confusion.
Here are some approaches that work well for a reseller. Fixed-Fee Pricing is the most popular. You give a single, flat price for a specific project, like an external network penetration testing engagement. It's predictable, making it perfect for one-off compliance projects like SOC 2 or PCI DSS.
Tiered Pricing involves packaging services into "Good, Better, Best" options. This helps guide clients to the right solution and often encourages them to choose a more comprehensive package.
Retainer-Based Pricing is great for clients who need ongoing security validation. They pay a recurring fee for continuous testing, like quarterly external pentests. This gives you predictable revenue and strengthens your role as their security partner. For more ideas, you can explore resources on crafting the right pricing model.
Your price is based on your cost and desired profit. Since we provide a fixed, affordable cost for the technical work, your part is simple. Your main costs are the time your team spends on sales and project management.
Don't forget the value you bring. A report from one of our OSCP, CEH, or CREST certified pentesters is extremely valuable to an auditor. You’re delivering expert human analysis and a clear risk assessment. Your price should reflect that premium value.
Don't compete only on price. Focus on the outcome. Your white-labeled pentest helps clients pass audits and genuinely lower their risk. For a better idea of market rates, check out our guide on how much a penetration test costs.
How to Market and Sell Pentesting to Clients
You have your services and pricing ready. Now it’s time to get clients to buy. The great thing about offering pentesting for the channel is that you already have a customer base. The key is to talk about business benefits, not just technology.
Your clients aren't buying a "penetration test." They're buying the ability to pass an audit, land a big customer, or feel secure. Your job is to connect your service to their business goals.
Instead of talking about technical details, focus on what matters to them. Don't say, "We'll find weaknesses in your system." Instead, try something like, "Many of your bigger prospects require proof of security, like a SOC 2 report. Our assessment gives you exactly what you need to pass those audits and close larger deals." This turns a technical expense into something that helps them make more money.
Your best leads are your existing clients. Listen for certain cues. When you hear HIPAA, PCI DSS, or ISO 27001, that’s a clear sign they need a penetration testing service. If they are growing fast, they will face more security questions from their customers. Any client in healthcare, finance, or SaaS handles sensitive data and needs to protect it.
Selling pentesting is about listening to the clients you already serve. You are guiding them to the next logical step in their security journey.
Compliance is your easiest entry point. For your clients, it’s a required task they have to complete. You can make it easy for them. Position your affordable pentesting service as the simple solution to their compliance problems.
A GRC company or vCISO could say, "I know you're preparing for your SOC 2 audit. A key part of that is an independent penetration test. We can handle that for you quickly with a report from our OSCP and CEH certified experts." This approach works because the need is already there. The data supports this; many organizations outsource pentesting to specialists. You can find more penetration testing statistics to see the trends.
When you lead with compliance, the test becomes a necessary step toward a larger business goal. The value is clear, and the sale is much easier.
Streamlining Your Pentest Delivery for Clients
You closed the deal. Now comes the important part: delivery. A slow or confusing process can damage the trust you’ve built. As a reseller, your reputation is at stake, which is why working with a channel-only team focused on speed and simplicity is so important.
Our entire workflow is designed to be smooth, making you look great. Offering a seamless delivery process gives you a huge advantage. You provide a premium service without the headache of managing your own pentesters. This lets you focus on the client relationship while we handle the technical work.
The goal is to get from a signed contract to a final report as quickly as possible without sacrificing quality. Our client onboarding is simple. We only ask for the essential information needed to start the penetration testing.
Our process is built for speed. It starts with a brief kickoff call to confirm the scope and timeline. We use a secure portal for you to share necessary details, like IP addresses. We provide regular updates throughout the test, so you can keep your client informed. This means we can often start testing within days, not weeks. Your clients get the answers they need for their SOC 2 or HIPAA audits without long delays.
So, what happens during the test? Our OSCP, CEH, and CREST certified experts use manual pentesting. A real person thinks and acts like an attacker would. This manual approach finds complex vulnerabilities that automated tools miss. We provide a true risk assessment of your client's environment. It's the difference between a simple checklist and a deep security analysis.
Your clients need more than a scan to pass their audits. They need proof of a thorough, expert-led assessment. We deliver that, with a methodology designed to meet the strictest compliance requirements for frameworks like PCI DSS and ISO 27001. You can discover more insights about the penetration testing market on Straits Research to understand market trends.
When the test is finished, we provide a comprehensive report that you can brand with your logo. It’s written in clear language, explaining the vulnerabilities, the risks, and how to fix them. We also provide support to help your team understand the findings and prioritize fixes.
Partner with Us for Your Pentesting Needs
Ready to offer expert penetration testing without the headaches? Adding security services shouldn't mean dealing with high prices, long waits, or vendors who compete against you. We built our business to solve these problems for the managed service industry. We are strictly channel-only, which means we will never try to sell to your clients.
Our model is simple. We deliver affordable, fast, and thorough manual pentesting from our team of OSCP, CEH, and CREST certified experts. You get a complete white-label pentesting experience. Our reports go out under your brand, allowing you—the trusted MSP, vCISO, or GRC advisor—to solve critical compliance needs like SOC 2, HIPAA, and PCI DSS.
You keep full control of the client relationship and your profits. We act as your expert delivery team behind the scenes. It's the smartest way to add a high-demand security service and become an even more valuable partner to your clients.
Contact us today to learn more about our reseller program.
Frequently Asked Questions About Reselling Pentests
If you're an MSP or vCISO, you’ve likely thought about adding pentesting. It’s a great way to grow your business, but you probably have questions. Here are the simple answers to what our channel partners ask most often.
How does white-label pentesting work? Think of us as your expert subcontractor. You own the project and the client relationship. You sell our expert penetration testing services under your own brand. We do the technical work behind the scenes and give you a comprehensive report to share with your client.
Is manual pentesting different from a scan? Yes, very different. An automated scanner is like a security guard checking if doors are locked. It's good for finding obvious issues. But it can't think like an attacker.
A manual pentesting expert is like a detective. Our OSCP and CEH certified pros look for creative ways to get in. They find complex flaws that scanners miss. This human-led approach provides a much deeper risk assessment, which is what auditors for SOC 2, HIPAA, or PCI DSS require.
Can I make money reselling pentesting? Definitely. The traditional pentesting industry is known for high prices and slow service. This creates a big opportunity for an efficient reseller.
Our pricing is affordable because we only work through the channel. This gives you plenty of room to add your own margin. You get to skip the high costs of building an in-house team. This allows you to deliver a premium service that solves critical compliance needs for your clients and creates a new revenue stream for your business.
Ready to add a profitable, high-demand service without worrying about competition? At MSP Pentesting, we're a partner, not a competitor. Learn more about our channel-only program and see how easy it is to get started.
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