White Label Penetration Testing for Partners

White Label Penetration Testing for Partners | MSP Pentesting

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For Managed Service Providers (MSPs) and virtual CISOs (vCISOs), offering penetration testing can feel like a major headache. You know your clients need it for compliance, but traditional vendors often create more problems than they solve. They come with inflated prices, take forever to deliver reports, and sometimes their "testing" is just a basic automated scan.

This broken model puts you in a tough spot. You either sacrifice your profit margins or deal with unhappy clients who are struggling to meet their audit deadlines. There is a better way to handle penetration testing for your clients.

Why Traditional Pentesting Models Fail MSPs

If you work in the managed services or GRC space, this situation probably sounds familiar. A client urgently needs a penetration testing report for their SOC 2 or HIPAA audit. You contact a vendor, and it takes them weeks just to send a quote, let alone deliver the final report.

This not only delays your client's important projects but also reflects poorly on your business. The main issue is that the old model was never designed for partners. It was built for large, direct enterprise sales, which causes a lot of frustration for any reseller.

How Slow Turnaround Times Can Kill Deals

In the world of compliance, deadlines are critical. When a client needs a risk assessment for a PCI DSS or ISO 27001 audit, waiting a month or more for a report is simply not an option.

These long delays from traditional pentesting firms can cause clients to miss their audit windows. This can lead to significant business problems and damage the trust they have in you as their partner. Fast and reliable delivery is essential.

How Inflated Pentesting Prices Crush Your Margins

Another major problem is the cost. Many pentesting companies charge extremely high fees, making it nearly impossible for you to build a profitable service around their work. As an MSP or vCISO, you need a solution that is both high-quality and truly affordable.

You should be able to offer competitive pricing to your clients while still protecting your own profit margins. When a vendor's pricing is too high, you are often forced to turn away good business opportunities.

The Hidden Risk of Competing With Vendors

This might be the biggest issue of all. What happens when you partner with a vendor that also sells directly to end-users? You introduce them to your client, and a year later, they are trying to undercut you and sell other services directly to your client.

This huge conflict of interest puts your entire client relationship at risk. A true partnership requires a channel-only commitment. You need a vendor who acts as your silent backend team, not as your future competitor.

What "Manual Pentesting" Claims Really Mean

You have likely seen the term "manual pentesting" advertised everywhere. However, what is often delivered is just a lightly edited report generated by an automated vulnerability scanner. This is not what your clients need, and it will not satisfy a strict compliance audit.

Real manual testing, performed by certified professionals, involves human creativity and critical thinking. It is about finding complex business logic flaws and chained exploits that automated tools will always miss. To truly understand this, this practical guide to vulnerability assessment and penetration testing is a helpful resource.

Our white label penetration testing for partners program was designed to solve these exact problems. We provide fast, genuinely manual, and affordable testing from experts holding OSCP, CEH, and CREST certifications. Because we are strictly channel-only, we are always your partner and never your competitor.

Building Your Branded Pentesting Service Offering

So, how do you take our white-label service and turn it into your own branded pentesting powerhouse? It is much easier than you might think. You are not building a new security division from scratch; you are simply adding a powerful new service to your existing offerings.

The first step is to decide what you are going to sell. A great way to start is by creating a few distinct service tiers. Not every client has the same needs or budget. Some may only need a basic external network test for their annual risk assessment, while others might need a deeper dive into their web applications. For high-value clients, you can create a premium package that includes cloud infrastructure reviews and social engineering tests.

Here’s a simple structure many partners use successfully:

  • Essential Tier: This is your entry-level package. It offers foundational external network penetration testing, perfect for smaller businesses.
  • Compliance Tier: This tier is aimed at clients who need to meet requirements for SOC 2, HIPAA, or PCI DSS. It is more comprehensive and usually includes both network and web application testing.
  • Advanced Tier: This is the all-inclusive package for mature organizations. It can include mobile app testing, cloud security reviews, and API testing, all performed by our OSCP and CREST certified professionals.

Structuring your services this way allows you to meet clients where they are. It makes a complex service like manual pentesting feel more accessible and tailored to their specific needs.

Setting Your Prices for Profit and Value

Once you have defined your tiers, it is time to discuss pricing. This is where partnering with a reseller-only firm makes a huge difference. Our pricing model is designed for you, the reseller, leaving you plenty of room to mark up the service and build healthy margins.

You can bundle these tests into your existing managed service contracts, sell them as one-off projects for a specific audit, or create a recurring revenue stream with quarterly or annual assessments. The key is that you control the pricing, the packaging, and the client relationship.

The "white label" aspect is where the magic happens. We deliver everything, especially the final report, as a clean, unbranded, and editable document. All you have to do is add your logo, contact information, and perhaps a custom executive summary. Your client will only see this as your expert service. We provide the technical expertise in the background, while you deliver the polished, branded results. This is how you build real authority and maintain long-term client relationships.

The timing could not be better. The global penetration testing market is growing rapidly, as shown in recent penetration testing market growth reports. This growth is driven by a constant stream of cyber threats and tightening regulations. By setting up your tiers, pricing correctly, and branding the reports, you can launch a profitable new service in just a matter of days.

Your Onboarding and Delivery Playbook for Pentesting

A three-step process flowchart illustrating 'Define', 'Price', and 'Brand' for business strategy.

Getting started with a new service should be simple. We have designed our process to be straightforward, allowing you to go from signing up to delivering reports as quickly as possible. This playbook is your guide, and it is all built on one core promise: we are 100% channel-only. We will never compete with you for your clients.

Our partnership agreement is clear and makes our commitment to you as an MSP, vCISO, or GRC firm official. You are our client. We act as your silent, technical backend team, allowing you to focus on managing your customer relationships while we handle the technical work of manual pentesting.

We have removed all the usual friction from the vendor onboarding process. Once you join our partner program, the workflow is designed for speed. You can start offering white label penetration testing services almost immediately. In the world of compliance, we know speed is crucial, and our process reflects that.

When you are ready to submit your first project, the process is incredibly easy. We have a simple intake form where you provide the basic information needed for scoping. All we need is the "address" of what we are testing. For a network test, that is just a list of IP addresses. For a web application test, we just need the URL for the login page. Our team of certified pentesters takes it from there.

All communication flows exclusively through you, keeping you as the single point of contact for your client. We work for you, not for them. This maintains a clean relationship and reinforces your position as their trusted advisor. One of the biggest frustrations in this industry is the long wait for reports. We have fixed that. Our SLAs are built around delivering fast results without sacrificing quality. You can expect comprehensive reports within a week of the test's completion.

This rapid turnaround is a huge selling point for clients facing tight deadlines for SOC 2, HIPAA, or PCI DSS audits. It means you can confidently promise results and deliver on that promise.

The final deliverable is where the "white label" part truly shines. We provide a detailed, comprehensive report that is completely unbranded. It comes in an editable format, so you can easily add your own logo, company colors, and contact information. The report is written in clear, direct language and includes an executive summary, technical findings, and actionable remediation steps. To see how easy it is to become a reseller, check out our simple white label pentest partner program and get started.

Helping Your Clients Master Compliance Requirements

Hands of two people reviewing a detailed, spiral-bound report labeled "Audit-Ready Reports."

For many of your clients, penetration testing is not just a good idea; it is a strict requirement from an auditor. This is your opportunity to become their go-to compliance advisor. When you work with clients in healthcare, finance, or SaaS, they are not just buying a security test. They are buying peace of mind for their next audit.

Our white label penetration testing for partners program was built to handle these regulatory challenges. We help your clients satisfy tough requirements for frameworks like SOC 2, HIPAA, PCI DSS, and ISO 27001. You get to be the expert who guides them, solidifying their trust and opening up new revenue streams.

When an auditor shows up, a simple vulnerability scan report will not be enough. They want to see proof of a thorough, manual risk assessment conducted by security professionals. This is a crucial distinction to make clear to your clients. Automated scanners are good for finding obvious issues, but they cannot think like a real attacker. Our OSCP, CEH, and CREST certified pentesters can.

They are trained to find complex business logic flaws and chain together minor issues into major exploits, which is exactly what auditors look for. Imagine handing your vCISO client a clean, comprehensive report with your logo on it that serves as undeniable proof of due diligence for their SOC 2 audit. That is the power of offering a real manual pentesting service.

Different regulations focus on different areas. As a partner, you can add significant value by tailoring the pentest to your client's specific compliance goals. This is not a one-size-fits-all service; it is about delivering a solution that directly answers an auditor's questions. Here is how our service helps you meet key compliance mandates:

  • SOC 2: Auditors for SOC 2 require organizations to prove they have a process for finding and fixing vulnerabilities. A manual pentest is the gold standard here. Our guide on SOC 2 penetration testing can help get your clients ready.
  • HIPAA: The HIPAA Security Rule requires covered entities to conduct a regular risk assessment to protect patient data. A pentest is a core part of identifying those risks.
  • PCI DSS: Requirement 11.3 explicitly mandates both internal and external penetration testing at least once a year. Our tests are designed to meet this specific requirement.
  • ISO 27001: This framework requires organizations to implement controls based on a detailed risk assessment. A pentest provides the data needed to inform that assessment.

When you partner with us, you become more than just a reseller. You become the strategic guide your clients depend on to navigate the complex world of compliance. You can confidently explain why manual pentesting is critical and how it will help them pass their next audit. This elevates your MSP or GRC firm from just another vendor to a high-value partner.

Powering Your Sales and Marketing Pentesting Efforts

Having a great service is important, but you also need to sell it. We provide all the sales enablement materials you need to feel confident selling your new white label penetration testing service. We will equip your team with clear talking points that focus on what clients care about most: affordability, fast report delivery, and the expertise of certified professionals. Your team will have everything they need to position penetration testing as essential for any serious security program. You need practical sales enablement strategies that drive revenue.

Sooner or later, a client will ask, "Isn't this just a vulnerability scan?" This is your opportunity to demonstrate your value. We will provide you with simple, direct ways to explain the significant difference between a basic automated scan and a true manual pentesting engagement. You can explain that scanners find known issues, but our OSCP, CEH, and CREST certified experts think like actual attackers. They find complex business logic flaws and chain together minor issues to create major exploits, the kind of things an automated tool will always miss.

The real magic happens when you bundle your new pentesting service with the managed services or GRC consulting you already provide. This approach creates compelling offers that drive recurring revenue and make your core services stickier. Here are a few ways our partners package their pentesting offering:

  • For MSPs: Add an annual penetration test to your premium managed services tier.
  • For vCISOs: Use the pentest report as the foundation of your strategic roadmap.
  • For GRC Firms: Position the pentest as a necessary step for audit readiness.

This strategy makes penetration testing a natural extension of the work you are already doing. The final report is not just a deliverable; it is a powerful sales and marketing tool. Since our service is 100% white-labeled, the report you provide has your logo and branding all over it. For partners who want to perfect their client-facing deliverables, our penetration testing report template offers a great starting point. When your client sees a professional, detailed report with clear, actionable recommendations under your brand, it reinforces their trust in you.

Your Top White Label Pentesting Questions Answered

Jumping into a new partnership can bring up questions. Here are the straightforward answers to the most common things we hear from MSPs, vCISOs, and other resellers looking to add pentesting to their services.

How does the white label process actually work?Think of us as your silent, on-demand security team. The process is designed so you remain the main point of contact for your client. After a penetration testing project is complete, we send you the final report as an unbranded, editable document. You add your logo and company details, and it is ready for your client. All communication runs through you, so you maintain full control of the relationship.

What makes manual pentesting better than a scan?An automated scanner is like a security guard checking a list of doors. It is good for finding known problems but lacks creativity. Our OSCP, CEH, and CREST certified pentesters think like real attackers. They find complex business logic flaws and chain together multiple low-risk vulnerabilities to create a single, major security hole. This manual pentesting approach provides a genuine risk assessment that auditors for SOC 2 or PCI DSS want to see.

Do we need deep security knowledge to partner?No, you do not. This partnership model was built for trusted advisors like you. You bring the client relationship and strategic oversight; we bring the technical skills. All you need to do is provide some basic information from your client, like the URLs or IP addresses they want tested. It is a simple way for an MSP or GRC firm to add a high-value security service without the high cost of hiring an in-house expert.

How do you guarantee you won't compete with us?This is our most important promise. Our business is 100% channel-only. That commitment is the foundation of our company. We do not have a direct sales team, and we do not market to end-users. Our success is directly tied to your success. This is a core part of our business model and is built into our partnership agreements. We are your silent, backend security team. Period.


Ready to offer fast, affordable, and expert manual pentesting to your clients without the usual headaches? The team at MSP Pentesting is here to help you grow your security services.

Contact us today to learn more about our white label partner program.

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